SERIES: The Rise of Content Marketing: How Organizations, Individuals and Governments are Using Web-based, Premium Content to Meet Goals, Polish Their Brands, Lure Followers and Amplify Revenue
We take a look at how traditional PR has morphed into Web-based communication, leveling the playing field for marketplace participants of all stripes—from businesses and government entities to nonprofits, trade groups, artists, opinion formers and lay people.
We research the various publicity clusters that individuals and organizations utilize to formulate an effective PR blueprint: financial and operational communication, special-interests communication, marketing communication, general communication, crisis communication, regulatory communication and internal communication.
Our investigation focuses on how market players use Web-based tools and means to prepare, launch and disseminate effectively various types of publicity, including:
- reactive, and
The Series covers various aspects of content marketing, especially when it is used in perspectives such as:
- marketing, and