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MC&Co.’s research aims to help leaders in the commercial, public, and social sectors develop a deeper understanding of the evolution of the global economy and to provide a fact base that contributes to decision making on critical management and policy issues.


SERIES: The Rise of Content Marketing: How Organizations, Individuals and Governments are Using Web-based, Premium Content to Meet Goals, Polish Their Brands, Lure Followers and Amplify Revenue

We take a look at how traditional PR has morphed into Web-based communication, leveling the playing field for marketplace participants of all stripes—from businesses and government entities to nonprofits, trade groups, artists, opinion formers and lay people.

We research the various publicity clusters that individuals and organizations utilize to formulate an effective PR blueprint: financial and operational communication, special-interests communication, marketing communication, general communication, crisis communication, regulatory communication and internal communication.

Our investigation focuses on how market players use Web-based tools and means to prepare, launch and disseminate effectively various types of publicity, including:

  • proactive, 
  • adaptive, 
  • corrective, 
  • reactive, and
  • prospective.

The Series covers various aspects of content marketing, especially when it is used in perspectives such as:

  • occupational, 
  • marketing, and 
  • informational.
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The MC&Co. team has been instrumental in steering our EMEA efforts in the last three years, from product brainstorming to market and aftermarket strategy implementation.

Vianney Derville
Executive Vice-President, Western Europe Zone, L’Oréal

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