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Our Approach

Our approach is based on what we call ‘Coherence Premium’.

We know why strategies fail: They fail when companies don’t give sufficient attention and weight to their differentiating capabilities and how these capabilities should fit together to form a mutually reinforcing system. Because this blind spot is so common in corporate strategy, the rewards are all the more immense for companies that manage to align their key capabilities.

At MC&Co., we work with our clients to develop a coherent, capabilities-driven strategy that aligns at every level. Only a coherent company — one that pursues a clear strategic direction, builds a system of differentiating capabilities consistent with that direction, and sells products and services that thrive within that system — can reliably and sustainably outpace competitors.

Sustainable, superior returns accrue to organizations that focus on what they do best. The truth is that simple, and yet it’s incredibly hard to internalize. It is the rare company indeed that focuses on “what we do better than anyone” in making every operating decision across every business unit and product line. Rarer still is the organization that has aligned its differentiating internal capabilities with the right external market position. We call such companies “coherent.” We aim to help companies figure out what they’re really good at and then developing those capabilities (three to six at most) until they’re best-in-class and interlocking. From there, strategy becomes a matter of aligning that distinctive capabilities system with the right marketplace opportunities — and the market rewards them with outsize returns.

That is what we call the “coherence premium” — and at MC&Co., we help each client find it, measure it and boost it.

Travel and Aviation

We help commercial aerospace companies, travel agencies and other sector players to focus on several areas, from the evolving industry structure to the development cost curve, in order to stay competitive.

Business Services

We combine the latest market insights with cutting-edge technology to understand how global trends affect your business and to engineer a path to sustainable success.

Consumer Products

Our experts help you solve the growth challenge in the consumer products sector while combining greater agility with new types of scale advantage to compete more effectively.

Financial Services

We provide perspectives on risk, cost discipline, regulatory bench-marking and growth agility, helping institutions across the global financial spectrum remain competitive, compliant and digitally efficient.

Energy and Environment

Our experts empower businesses for the long term, assisting them in rethinking strategies, building capabilities and pursuing new opportunities.

Surface Transport &
Logistics Consulting

We help you unlock value from your scheduled transport operations, evaluating broad market trends and implementing approaches that can foster the development of integrated commercial strategies.

how can we help you?

Contact us today at the MC&Co. office nearest to you or submit a business inquiry online

The MC&Co. team has been instrumental in steering our EMEA efforts in the last three years, from product brainstorming to market and aftermarket strategy implementation.

Vianney Derville
Executive Vice-President, Western Europe Zone, L’Oréal

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